About

K.E. Group operates an opportunistic and highly-focused real estate platform based in the investment and development of upscale retail and residential properties in Thailand.

While we persistently focus on value creation and superior performance, we are strongly motivated to develop assets to be prized by all its stakeholders and its surrounding community.

Since our founding, we have invested in and developed over 1 million square meters of the highest-quality commercial and residential space – and we remain passionately driven to set ourselves and our properties apart through excellence in development, ownership, and operations. Our core portfolio include residential real estate, where we are focused on developing luxury housing estates and condos; commercial real estate, where we develop and manage a portfolio leading shopping centers and office properties; and operating businesses, where we operate retail, F&B, hospitality, and related businesses that are located at our properties.

OUR BUSINESSES

K.E. Group is organized into several business groups that has its own specialized teams – including dedicated and passionate management and professionals – supported by the Group’s Executives and general resources in investment, development, accounting, finance, data analytics, human resources, and legal

K.E. Land

K.E. Group’s main investment entity, with a core focus on opportunistic real estate investment and development, this business group pursues global real estate opportunities across different asset classes and locations. It has extensive expertise in the development of housing estates and shopping center properties, and currently has a pipeline of several residential, retail, office, and mixed-use projects in Bangkok.

K.E. REIT Management

A subsidiary of K.E. Land, this business group is responsible for the asset management and operations of the Group’s commercial real estate portfolio – specializing in acquisitions, asset strategy, leasing, marketing, and facilities management. K.E. REIT Management is the appointed property manager of shopping centers in the CRYSTAL Property Fund as well as our other shopping center and office properties.

K.E. Hospitality

A subsidiary of K.E. Land, this business group operates the banquet and conference center at Crystal Design Center and selected F&B stores at our shopping center properties.

Luxury at Living

A subsidiary of K.E. Land, this business group operates selected retail stores at our shopping center properties including a department store, sanitaryware, furniture, and home decorations store.

Our Approach

K.E. Group approaches all our investments by taking a long-term, holistic, and rigorous view. We believe that by achieving the highest levels of satisfaction for our customers and clients, we will consistently deliver strong returns to all our stakeholders

Along with emphasizing the importance of capital preservation, we look to uncover properties and assets with an asymmetric risk-return potential and drive their value through a combination of smart design, hands-on management, technological innovation, and sustainability.

  • Investing in supply-demand imbalances
  • Prudent timing and anticipation
  • Diversifying across geographies, sectors, and sizes
  • Attractive entry valuations and cost
  • Proactive asset management
  • Enhancing value through design and customer experience
  • Alignment of interests for all stakeholders

Vision & Values

  • Lead with Passion
  • Learn Curiously
  • Obsess over Customers
  • Build Trust
  • Act with Ownership

History

  1. 1980s

    The Group begins to buy and assemble land plots in the Northeastern area of Bangkok

  2. 2001

    K.E. Land Company Limited is established. Crystal Ville, the group’s first development project, breaks ground.

  3. 2003

    Crystal Park launches, and wins awards for best residential development from the Pacific Coast Builder Conference and CNBC.

  4. 2006

    Grand Crystal launches, the most expensive housing project ever in Thailand at THB 40 to 200 million.

  5. 2007

    The Crystal opens as Thailand’s first outdoor lifestyle community mall and top retail destination on Praditmanutham Road.

  6. 2009

    Crystal Design Center (CDC), Southeast Asia’s first dedicated design district was opened to great fanfare and success.

  7. 2013

    Crystal Retail Growth property fund is listed on the SET Index for THB 4 billion, consisting of The Crystal and CDC assets.

  8. 2014

    K.E. Group launches the first mall projects outside Bangkok proper, The Crystal-SB Ratchapruek and The Crystal-PTT Chaiyapruek.

  9. 2018

    Crystal Solana launches, the most luxurious residential project in Thailand at THB 65 to 300 million.