K.E. Group is organized into several business groups that has its own specialized teams – including dedicated and passionate management and professionals – supported by the Group’s Executives and general resources in investment, development, accounting, finance, data analytics, human resources, and legal
K.E. Group’s main investment entity, with a core focus on opportunistic real estate investment and development, this business group pursues global real estate opportunities across different asset classes and locations. It has extensive expertise in the development of housing estates and shopping center properties, and currently has a pipeline of several residential, retail, office, and mixed-use projects in Bangkok.
K.E. REIT Management
A subsidiary of K.E. Land, this business group is responsible for the asset management and operations of the Group’s commercial real estate portfolio – specializing in acquisitions, asset strategy, leasing, marketing, and facilities management. K.E. REIT Management is the appointed property manager of shopping centers in the CRYSTAL Property Fund as well as our other shopping center and office properties.
A subsidiary of K.E. Land, this business group operates the banquet and conference center at Crystal Design Center and selected F&B stores at our shopping center properties.
Luxury at Living
A subsidiary of K.E. Land, this business group operates selected retail stores at our shopping center properties including a department store, sanitaryware, furniture, and home decorations store.
K.E. Group approaches all our investments by taking a long-term, holistic, and rigorous view. We believe that by achieving the highest levels of satisfaction for our customers and clients, we will consistently deliver strong returns to all our stakeholders
Along with emphasizing the importance of capital preservation, we look to uncover properties and assets with an asymmetric risk-return potential and drive their value through a combination of smart design, hands-on management, technological innovation, and sustainability.
The Group begins to buy and assemble land plots in the Northeastern area of Bangkok
K.E. Land Company Limited is established. Crystal Ville, the group’s first development project, breaks ground.
Crystal Park launches, and wins awards for best residential development from the Pacific Coast Builder Conference and CNBC.
Grand Crystal launches, the most expensive housing project ever in Thailand at THB 40 to 200 million.
The Crystal opens as Thailand’s first outdoor lifestyle community mall and top retail destination on Praditmanutham Road.
Crystal Design Center (CDC), Southeast Asia’s first dedicated design district was opened to great fanfare and success.
Crystal Retail Growth property fund is listed on the SET Index for THB 4 billion, consisting of The Crystal and CDC assets.
K.E. Group launches the first mall projects outside Bangkok proper, The Crystal-SB Ratchapruek and The Crystal-PTT Chaiyapruek.
Crystal Solana launches, the most luxurious residential project in Thailand at THB 65 to 300 million.